Is this training just theory, or is there some practical training in the course as well?

You get both because you need both to have a breakthrough in your online marketing and sales. SFM will teach you the framework so you completely understand it, but they won’t stop with the theory. They will guide you through steps that will help you apply it to your business. If you haven’t got an existing business, they will walk you through the process, so you can start making sales and commissions right away.