I am receiving so many questions in my webinars related to IGTV and if this platform can be used effectively for affiliate marketing.
Here I will provide some information which definitely can help you to decide whether to switch your marketing resources toward IGTV or not.
Let’s dive in…
Instagram TV or IGTV
As I wrote in detail in my other related blog: “Instagram for Small Businesses: Make a Successful Marketing Strategy”, IGTV was initially introduced in 2018. Instagram TV is a free app to share long-form videos. Whereas Instagram allows the publication of videos of up to 60 seconds, the new app has space for videos of up to one hour in length.
One of the positive aspects of this new feature is that it will not be exclusive to famous Instagrammers. All users will be able to use the new feature to share their videos. To do so, you just have to use the app to upload your videos directly. The app is available for iOS and Android, and also on a web version.
Longer videos on IGTV provide great opportunities
As an online marketer, you need to deliver more valuable information about your service or products to your audiences, aiming to convert them into customers. At the same time, longer videos will truly increase the engagement rates on your InstagramTV channel, which is also a very critical item for your whole marketing campaign success.
To make it simple, when you have more time, you can deliver something that really adds value to the viewers and this is an outstanding benefit of IGTV.
Affiliate marketing on IGTV
If you are an affiliate marketer, your main job is to generate and direct as much as traffic to a specific link, so-called affiliate link.
Previously, on IGTV, you could only add your affiliate link to your main profile. This was kind of troublesome, especially if you are an affiliate for different products or services, you will have many more than only one affiliate link. Great news, after some updated on IGTV, currently, when you post a video, you will also be asked to write a description for your video, this is where you will be able to post your affiliate links.
This means you can use different affiliate links for each of your videos, according to your needs. That’s perfect, is not it?
— MONTHLY SUBSCRIPTION, CANCEL ANYTIME —
30-day money-back guarantee
How to make sure people will click on your affiliate link in IGTV
Exactly similar to video monetizing on YouTube, when you create a video for your IGTV channel, you need to clearly mention your call-to-action and ask people to look at the description section of your video and click on those links if they wish to do so.
For example, a sentence like this:
“Please make sure to check video description below”
“You can check below description section below to find those links which directly bring you to…”
From this point of view, we can say both IGTV and YouTube are very similar and using the same rules, but I’ve found IGTV much less complicated and easier to setup compare to YouTube
Go out there and advertise on IGTV
IGTV is a relatively new platform and guess what, this means much lower competition compare to YouTube, Facebook, Twitter and etc. Therefore, if you are smart enough to put your content in IGTV now, most likely IGTV search engine algorithm will bring your video in a higher rank within a specific keyword search by a user.
So remember to focus on your specific keyword or set of keywords while you are writing your video script for IGTV. You are can advertise your IGTV on your Instagram or YouTube channel and ask people to visit your new Instagram TV profile. In this way, you can get more traffic on your Affiliate links and finally a higher possibility to have more sales.