If you’re new to Instagram, it may seem daunting. You may think like: “Everyone seems to be on Instagram and it has never been harder to get that portion of attention”. Well, It’s true, but also this is true that: “if so many people made it, there is no reason for you to be unable to make it”. Find out more about our top 8 recommendations for creating the perfect Instagram marketing strategy.
Instagram; over the time
In the digital age, interacting with social media platforms has become a part of everyday life, for most people who have access to the internet. At the same time for eCommerce companies, these channels offer vast potential for engaging with customers to strengthen relationships and present your brand to a whole new audience. Instagram, which is owned by Facebook, is one of the most popular social media platforms in the world reaching more than one billion monthly users in June 2018, a record high for the social media app and they are even doing better today. With such an incredibly high number of people engaging with the APP, small/medium range business owners have a great opportunity to implement social media marketing strategies that grow their businesses.
1.Create your Instagram account to maximize marketing impact
When you’re setting up your business Instagram account, you need to make sure prospective customers have a way to find you online with ease. Make sure your other social media platforms (business’s Facebook, Twitter, FourSquare, Tumblr, Flickr, …) are all connected to your Instagram account. For you, Instagram account is the main advertisement platform and you do need your customers to end up there.
Make sure your privacy settings allow everyone to see and comment on your posts – your account isn’t going to help your business if no one can access it!
The thing I always emphasis is: Be Consistent with Your Brand. Your Instagram strategy needs to be consistent with your brand. That means using the same logo, style, and tone you use everywhere else. If you have something unique, make sure you share it! Maybe your brand uses environmentally friendly materials or local produce – that’s an important part of your image and you’ll want to weave it into every aspect of your Instagram presence.
2.Build brand awareness
Brand awareness and increasing your reach is your main strategy for Instagram marketing. This means if the contents that you are posting aren’t getting “liked” or “shared”, it’s time to modify your strategy.
Engagement is another fundamental element of Brand awareness. You need to actively manage your account and engage with other users. How? By increasing the number of your followers, evaluate number of “likes”, make comments and answer comments, shares and reposts, leverage hashtags, leverage Geotags, conduct giveaway contests, make a calendar to schedule posting times and posting the meaningful content.
While most users only post one photo at a time, creating a theme or color scheme within each post will give your page visual appeal. It also makes your business look professional and gives a nice comprehensive view of your brand identity. Before you try using a theme in your posts, you should photograph products, models, and scenes with similar lighting. You should also be consistent with how you edit photos, using the same filters or adjustments to give your page that comprehensive look.
Show that you’re an active part of the Instagram community That makes your brand feel more authentic and more relevant, especially for younger demographics.
Instagram is a free APP, but you also have the option to pay in order to promote your content. Depending on your budget and your target customer, this may be a good option. However, it’s not a requirement for building a following.
3.Use tags and hashtags
The power of hashtags on a platform like Instagram cannot be understated. The right, and more importantly, relevant, hashtags help you grow and reach the right people on the platform. Additionally, by tagging a follower or another business, you make a connection with that person and share your content with them and their followers.
Typically, you want your tags-hashtags to be relevant to your brand, your products, your post, and the message you’re trying to convey.
Some businesses post random hashtags with no connection to the visual image, which can be confusing for the audience and make the post seem spammy and inauthentic.
4.Quality content is the Key
Remember, people visit Instagram to see quality photos and videos. Instagram provides an array of filters to shade your photos, change the contrast settings, and add other visual effects. And if you do your homework and have a quick search, you will find hundreds of APPs that offer professional photo/video editing for Instagram and IGTV.
Some other points to create eye-catching content:
- Vibrant colors stand out
- High-resolution photos/videos convey quality
- Unusual, arresting, and intriguing photos/videos will capture the eye better than common ones
- Use more short videos and professionally edited longer video clips (on IGTV)
While all of your content must be consistent with your brand, you can consider sharing content that isn’t just about your brand. That will help draw a greater viewership and make your account feel less commercial.
5.Set up giveaways and contests
One of the best comments you can get is one where a user tags their friend in it. These comments contribute to increasing your Instagram engagement and bring a new member to your audience. You can rake in loads of such comments by running regular giveaways and contests on Instagram.
But, how can you plan and launch giveaways? For this, I recommend having a look at Instagram’s Promotion Guidelines.
Most Instagram contests offer a prize to their users, and the process to be entered into the running includes following the company’s page, tagging a friend or two, and potentially sharing the post on their own page. Instagram users are very specific about how they present their posts to their own followers, so asking people to repost something on their page may alienate some. But you should definitely encourage users to tag friends because this is one of the best ways to introduce your brand to a group of new people.
6.Add a clear call to action (CTA)
Instagram call-to-actions (CTAs) persuade people to comment or take some other action. Effective CTAs make use of action words. Some examples are: “buy now,” “click on,” “subscribe to,” and “register now”. Include a call to action & other important info near the beginning of the caption to make sure it is seen.
The types of CTA statements that encourage comments are good for engagement and catch your followers’ attention and actually get them to comment. Ideally, you want to convert your Instagram followers to leads (and then hopefully to customers) so CTAs that encourage followers to subscribe to your blog or email list are also beneficial.
7.Use Instagram live streaming
Instagram has added Live streaming and IGTV to its features.
Instagram Live is a real-time video broadcasting feature. Companies and business owners can effectively use Instagram Live to broadcast events they attend or host or to live interview co-workers about specific topics. As long as you are staying relevant to your brand and industry, this function really boosts your engagement.
With Instagram Live, you can see real-time comments coming through your screen. Videos like Q&As are a great piece of content for a Live video because you can have real-time engagement with other users.
IGTV is a place for longer-form videos. It has a YouTube vibe, but it is quickly growing in popularity. You can either locate IGTV by clicking on the icon button within Instagram or by downloading the IGTV app. IGTV launched in June 2018 , here’s what we do know.
- The length of an IGTV video is 10 minutes (one hour if you have a large following).
- Videos are shot vertically and can be uploaded straight from your phone.
- You can still upload horizontal videos – it’s just not as natural.
- You can include links in the video description.
8.Make use of influencers to strengthen your massage
Influencer marketing is one of the most popular types of social media marketing. Influencers are people within your industry, though not business owners or companies but who have a large follower base. You can research and discover influencers who engage with your target users and develop a partnership between your accounts. Influencers will promote your products and lead people back to you and, in turn, you can offer free trial products or a social media mention of their account to help increase their platform’s influence as well.
Ready to start marketing on Instagram?
The secret to marketing success on Instagram has everything to do with your engagement rate on the platform. You need to experiment to find the strategies that best increase Instagram engagement for your brand. I believe above 8 tips will go a long in helping you achieve that.