Online Marketing is a battle amongst brands to occupy the headspace of their target demographic. When a consumer thinks of a specific product or service online, you want them to associate that product or service with your brand over your competitors. One of the best methods to help you win this battle is social media marketing. Defined as the use of social media platforms and websites to promote a product or service, social media marketing already plays a large role in how brands connect with their customers.
Why Social Media Marketing for Small Online Business?
- Targeted Marketing
- Viral Effect
- Brand Awareness with Social Media
Social media marketing strategies for small online businesses have an advantage over big companies. Social media effectiveness boils down to engagement. If a business doesn’t engage with its customers, chances are it won’t have success in social media marketing. And small scale online businesses can become much more engaging with much fewer efforts compare to big companies. That is why I believe for small online businesses, social media is an effective and fast method for marketing success.
Please also read this blog from Neil Patel on “What is Engaging Content and How to Create It”. I found this post very useful and practical.
2) Targeted Marketing
Social media marketing can be extremely specific about who sees your ads, how they see them, and when they see them. This is possible through the marketing technology available on today’s social media platforms.
Please read “Targeting on Social Media: The Why and How” to know more about targeted marketing in social media
3) Viral Effects
Imagine you share something about Laptop Lifestyle or Make money online and if your post resonates with a broad segment of the social media population, you go viral. When this happens, your brand reaches a far greater number of people than it otherwise would, providing you the opportunity to increase your market share.
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Staying within a budget is not a difficult endeavor anymore for many young online business owners. Social media has proven to be an incredibly powerful way to get the most out of your marketing budget. if you learn how to create engaging and useful content, keyword search and SEO, Tracking and Retargeting, Conversions, Optimizing campaigns according to customer and Demographics, you may find that you need a lot less money than you thought you did to attract customers on the web.
5) Brand Awareness with Social Media
Brand awareness is cited as the top priority for marketers in both business-to-business and business-to-consumer fields. Besides, nearly 3.02 billion people will have social media accounts until 2021. Therefore, it’s easy to understand why business and consumer marketers nearly unanimously believe that social media is crucial to building a brand.
When choosing the right social media channels to introduce your brand, you should consider the type of products and services you offer as well as who your target audience is. Additionally, each platform has different groups of users characterized by certain demographics, so having a solid understanding of each channel’s reach is crucial to your overall social media strategy.
There is another great source of information on brand awareness and that is from Neil Patel: 4 Unusual Ways to Skyrocket Your Startup’s Brand Awareness on Social Media
If you’re going to spend money on Social media marketing, focus on one or two channels first and learn all the required knowledge about them. If not, you may throw your marketing budget away. Read up on your chosen platforms first; there’s a great deal of information out there. Advertising on social can be fairly straightforward, but it’s very easy to waste money if you jump straight in without a reasonable level of knowledge.