For some business owners, email marketing may seem archaic. With the prevalence of social media and a hundred other forms of messaging, the traditional email format feels relatively old. However, it still remains one of the most powerful and thoroughly understood “modern” forms of communication. That’s why just about every social media platform requires you to have an email 😉
In this article, I will share the top reasons why building an email list is important and then I show you how to start building your email list – step by step. Please make sure before start here, you have already read my blogs on online traffic generation (Paid Advertising and Free-Low Cost Advertising). They are required marketing strategies you need to gather subscribers and their email addresses
1)What is an email list and why it is important?
An email list is a special list of names and email addresses of people who gave you permission to send them updates and promotions from your business. You can build your email list inside a marketing software (like AWeber) and send bulk email notifications to everyone regarding your blog updates, online business and etc. Please read 25 Amazing Email List Building Tools.
List building is an absolutely crucial part of online business because:
- it’s direct and personal, meaning that every person on your list receives an email the same way that they’d receive a piece of mail. It is much different from finding a piece of content in a newsfeed, even if it is personalized.
- email is necessary. You can go for a few days without checking social media or video chatting with your friends and family, but most people check their email several times a day.
- it’s highly customizable. You can create an email campaign on any subject, and add any bells and whistles that you need to get the job done. It’s also incredibly inexpensive and well documented by email marketing experts.
- you own your email list. You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by the decisions of other businesses.
2) Social media vs email marketing
Email marketing and social media both are the two most important aspects in today’s digital marketing world. For better marketing results, both are usually used together. Therefore, it is hard to choose which one is superior to the other. Social media versus email marketing is a never-ending debate. But as a small business marketer, you should always look for opportunities that will help you grow your business and brand.
As a short summary to compare:
|Email Marketing||Social Media|
|Wider Reach||Slower to Start than Other Platforms||Much Greater User Engagement||Reliability Factor|
|Greater Click Rate||Lack of Consistency|
|Higher Chances of Conversion||Higher Spam Rates||The Possibility of Going Viral||Difficulty In Tackling Different Channels|
A word of caution, while social media is a great way to reach your audience, it’s important to keep in perspective the timely nature of social media platforms. They come and go. Not too long ago we had MySpace, FriendFeed, Google Buzz, Plurk and countless others. Most of them are either dead now or irrelevant, seems we will see the same story for Google+ as well.
Today we have Facebook and Twitter that are prominent, but not everyone enjoys these platforms. Some people prefer Instagram, Pinterest, WhatsApp, Snapchat, LinkedIn, etc. Basically, your users are all over the place on different platforms. But studies show that at least 91% of consumers check their email on a daily basis.
I am not saying that social media is not important. It is, and you should explore every opportunity to reach your audience. However, you should spend more time and effort into something that guarantees higher results.
If you are interested to start an online business, I suggest you read my other blog on Start an online business, live your dream lifestyle where I have this opportunity to show you how you can have an online business with 100% of time-geographical freedom which will offer to financial freedom as well.
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3) What you need and how to start with an email marketing service
To start is not so complicated and you do not need to be a web designer or marketing expert. You do need:
A website or blog
An email marketing service
High-converting opt-in forms
There are tons of email marketing services out there. Often beginners use the free option to save cost, which is understandable. However, some of these free platforms are not the best. Why? Some platforms mislabel themselves as “email marketing service” when in reality all they offer is free blog subscription via email. This allows your users to receive an email update every time you publish a new blog post. Obviously is not the real email marketing and you do not have access to advantages of real email marketing, especially they neither personalized nor customized.
Professional email marketing services cost a little bit of money, but they are an investment in your business, which pays huge returns. They offer a variety of different beneficial compare to non-paid services.
- Sending personalized mass emails to your subscribers
- see subscriber activity and group your subscribers base on their acts
- Ability to run A/B split tests on different details of your email templates
- Analytics to recalibrate and improve conversion rate
- Email addresses will be yours and your property (long-term benefits)
Please look at 9 Best Email Marketing Services Compared to have a quick comparison of top email marketing providers.
4) How to grow your email list
You should create multiple opportunities for email sign-up and then optimize your opt-in pages (also known as landing page). Welcome emails and thank you emails (both after subscription are very important) try to build and send a stellar welcome email. Email content is very important, you do need to make your email engaging with valuable email content related to your niche, customer plans and demographic
Getting your messages to your customers’ inboxes should be your main goal for any email marketing campaign. You cannot afford for email acquisition practices to negatively affect your deliverability. Please focus on how to eliminate inactive subscribers, take care of your high-value customers and test your email before send to your list.
Moreover, watch the video below as an example of using Facebook ads to grow your list
You have the required knowledge, what is next?
Now that you have enough information is the time to execute the most difficult step, you have to take your first step and build your own email list. Most of the times, this first step takes too long time and unfortunately for some people, it seems so bloody difficult and scary that they simply decide not to take any action at all. I know this because one day I was also this stage, maybe similar to you. What I did was to make myself accountable and motivated by joining a community of online entrepreneurs. Please have look at FREE On-Demand Online Workshops to learn more about this amazing tribe, it worth it, believe me. Also, you can watch some testimonials to hear and see about other people who are already part of this community, those people who already have transformed their lives to their dream lifestyle.
I would always love to hear from you if you need any help or further questions. Please feel free to contact me anytime 🙂