Nowadays, digital entrepreneurs and business owners dream about marketing online and reaching out to millions of web users but making it happen is nothing less than a challenge. The very first issues that they come across are exactly how to find and then generate enough online traffic.
Let us divide the main strategies into two main streams:
- Paid Advertising
- Free and Low-Cost Advertising
In a previous blog post, I have mentioned paid marketing strategies. In this blog post, I will focus on Free or low-cost marketing methods and I give you enough clarity on different techniques so you will able to start your first marketing campaign.
Online Classified Websites
Any online business can get a massive amount of exposure using online-classified sites ( also known as Free Ad Posting Sites). You can place free ads for your business online every day, and targeted people will stumble upon them. This method is good if you are a beginner and want to start with no or extremely limited marketing budget. You can advertise anything from a one-day event like a garage sale to a service like photography. The most popular classifieds are Craigslist, LetGo(OLX), Gumtree, classified ads.
Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine. In short, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site. The optimization part of SEO comprises a series of steps that you can take to rank higher on Google (for example) and thus get free organic traffic.
Notice that I said steps, meaning that as long as you follow each of the steps (and are patient) you will notice great results. Although it may seem tedious and painful at the start, SEO can actually be rather fun and easy to implement. But what are these steps? If you are interested to learn more about SEO step by step, please watch SEO for beginners playlist.
Content Marketing (Additional to Article and Blogging)
For businesses, blogging and writing articles are necessary but not enough. Blogging is fantastic but for it to be effective, blogging should be part of a wider marketing process that drives results. This is content marketing.
According to content marketing institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action”.
The core difference between blogging and content marketing is Content marketing drives meaningful results. In other words, Blogging is a tool, and Content marketing is the operating system it works within. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Marketing genius, Neil Patel describes conversion rates are nearly six times higher for content marketing adopters than non-adopters. Content marketing can also come in many different forms apart from blogging and articles. For example:
- Video content
- Animation and infographics
- White papers
- Design and illustration
If you are interested to start your advertising campaign with content marketing, Get started with learning the basics of content marketing here.
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Stories make for better marketing because they elicit emotion. They can influence whom we trust, play on our nostalgia, and help us make sense of complex information. A great story can communicate the entire character of a brand in less than three minutes, and clever stories can help you become especially persuasive.
Video story can be a super-effective marketing strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make a video every marketer’s dream format.
To summary how to create a video marketing strategy with five easy steps:
Step 1: Figure out your content
Step 2: Outline your video content plan
Step 3: Divide and conquer
Step 4: Upload your video content (using different platforms)
Step 5: Keep an eye on your metrics
The Complete Guide to Video Marketing will provide you with enough understanding of basics and different video marketing platforms and how to start with your video marketing campaign.
Social Media Marketing
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Watch below for 4 essential tips from Neil Patel on How to Start Social Media Marketing:
Are you ready to jumpstart your dream lifestyle?
Now you have much more confidence to start your preferred advertising campaign and market the world. Yes, you can start, but how you can stay motivated all along the way? and how you can find someone to help you fast and 24/7 for your technical issues? I will give you Free access to Online On-Demand Workshops where I have this opportunity to introduce to the amazing community of digital marketers. Make yourself accountable for success and hear from people who have been here as you are today 😉
They also can help you to start your own internet-based businesses from scratch. Online businesses due to their unique ability to work from anywhere-anytime together with amazing financial freedom (gained by adding values to others) are powerful mediums to build your dream lifestyle. Please contact me if you need any more information and I come back to you as soon as possible.